It all began with a small musical instrument store in the 1950s, with Silvio's father, Mr. Celso Tonelli, The Tonelli family business was Born.
Silvio’s career began in 1988 in his farthers music store , in 1992, with the opening of the external market in Brazil, Silvio began his journey with imports, working with brands such as JUPITER, MEINL, PREMIER, REGAL TIP, AHEAD , GEWA, among other major global brands.
With his experience, Silvio developed and worked on a number projects in the drum segment and started his own business in partnership with production in China, in 2014, NELL MUSIC LTD. was born: a new and revolutionary company of drums and accessories.
The company's first major step was to launch NELL DRUMS brand, and now has distribution in Brazil, UK and Australia.
The name of the company and its brand come from the surname of its founder and CEO, Silvio ToNELLi - the correct pronunciation of the brand is “néu”. The symbol on the right side is a tribute to Silvio's father and a reference to his signature along with the movement of a conductor baton.
"I always designed drums for drummers who dream high, I dreamed of having a team of artists prioritized by the character before the technique, having a company with a purpose before profit, with a mission. Nell Music is doing all this and every day these goals motivate me to continue on this exciting journey."
Silvio Cezar Tonelli